Only a mediocre writer is always at his best (Great Quotes on Advertising, 6)
On length of copy To sum up: The longer your copy can hold people the more of them you will sell; and the more interesting your copy is, the longer…
On length of copy To sum up: The longer your copy can hold people the more of them you will sell; and the more interesting your copy is, the longer…
In which we see Alexander Hamilton in a frenzy of valor, and Dianne indulging in a historiographical rant. Most prominent American leaders during the Revolutionary War period wrote well, often…
Another reason to go back to the Museum of the City of New York ... The two segments on the Statue of Liberty from the Monuments of Manhattan app by…
When Lee was released in early 1778, he resumed his position as second-ranking general in the Continental Army. (On Lee's military career and capture by the British, see last week's post.)…
The American Civil War pitted brother against brother and friend against friend. Yet memorials to those involved in it are far less grim than memorials for the First World War.…
Until I read Philbrick's Valiant Ambition, I hadn't realized how much dissent there was among American generals during the Revolutionary War. The fact that they managed to cooperate long enough to defeat…
On May 17, 1792, outside 68 Wall Street, twenty-four stockbrokers signed an document that established the New York Stock & Exchange Board. Since a buttonwood tree stood outside the building, the…
I'd meant to write on the Battle of Monmouth this week, but I'm skipping ahead a bit, to the song after "Yorktown," because it's a perfect Father's Day song. Not bad…
On headlines The purpose of the headline is to pick out people you can interest… What you have will interest certain people only and for certain reasons. You care only…
Alexander and Eliza were married in December, 1780 (see last week's post). A month earlier, with the prospect of a wife and family to support, Hamilton wrote to George Washington…