For more on Leyendecker and this exhibition, see Part 1. This is the fifth and final post in the series. This post is available as a video at https://youtu.be/LOdk_H2ajwM.
1923: Arrow Collar ad
On Charles Beach, the model for many of the Arrow Collar ads, see this post under 1911.
Circa 1923: Arrow Collar
Display of actual Arrow Collars with JC’s work at the top. A rare item – like most store displays, these would have been thrown out when a new display came in.
1928: Saturday Evening Post cover for July 4th
A charming visualization of the old vs. the new.
1928: Kuppenheimer ad
I could swear I’ve seen that coat getting into a big black SUV on Wall Street.
1929: Saturday Evening Post Thanksgiving issue
The Goddess Diana.
1930: New Year’s cover for the Saturday Evening Post
The New Year’s Baby trying to parachute to safety. The stock market crashed in October 1929.
1933: Christmas cover for Saturday Evening Post
Charming.
1934: Christmas cover for Saturday Evening Post
1935: New Year’s cover for Saturday Evening Post
This time the baby’s crying his heart out. Although his parents look well-to-do, this is the heart of the Great Depression. But images of shantytowns (here and here) wouldn’t have sold magazines.
1939: A Turkey for Thanksgiving
Sketches and the final version (second image below) of a cover for the Saturday Evening Post. J.C.’s advice in 1950 to an aspiring artist, as quoted on one of the Reynolda House labels: “My first step is to fill a sketch pad with a number of small rough sketches … keeping them on one sheet so you can compare them at a glance. Select the one that seems to tell the story most clearly and has an interesting design … You are now ready for the model.” In the sketch for this cover, you can see J.C. testing out positions of the turkey’s head and feathers.
And here’s the final cover, the last image in my J.C. Leyendecker series.
Next week: favorite photos that I took in 2022.
More
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