An array of spring covers for the Saturday Evening Post. As always, the variety of concepts astonishes me.
J.C. Leyendecker, Spring covers for the Saturday Evening Post. Reynolda House exhibition, 2019.
1915: Man Reading in a Circle
Arrow Collar ad.
J.C. Leyendecker, Man Reading in a Circle, 1915. Reynolda House exhibition, 2019.
Leyendecker and Norman Rockwell
Today Norman Rockwell is more famous than J.C. Leyendecker, but as a young man, J.C. was Rockwell’s hero and mentor. Starting with his first cover, in 1916, Rockwell learned (like J.C.) to compress a whole story into an 8 x 12″ Post cover. Occasionally he even paid homage to J.C. by adapting the latter’s covers. In the image below, J.C.’s covers are on the left, Rockwell’s on the right.
J.C. Leyendecker and Norman Rockwell, Saturday Evening Post covers. Reynolda House exhibition, 2019.
1916: Saturday Evening Post cover for July 4th
J.C.’s July 4th covers aim to inspire national pride and remind Americans of why the holiday is celebrated … but like the New Year’s covers, they also reveal the country’s preoccupations at the time. This one was created when the Great War (World War I) had been raging in Europe for two years. The United States sent troops in 1917.
J.C. Leyendecker, Saturday Evening Post cover for July 4th, 1916. Reynolda House exhibition, 2019.
1919: Man in Coat and Scarf
Kuppenheimer clothing ad. This guy in this outfit could walk down the street today and still turn heads.
J.C. Leyendecker, Man in a Coat and Scarf, 1919. Reynolda House exhibition, 2019.
1920 Record Time / Cool Summer Comfort
A Kuppenheimer ad. The play of light is marvelous: look, for instance, at how it comes through the straw boater onto the face of the man at left.
J.C. Leyendecker, Kuppenheimer ad, 1920. Reynolda House exhibition, 2019.
1921 Saturday Evening Post cover for Thanksgiving
If I were a turkey, I’d run.
J.C. Leyendecker, Thanksgiving cover for the Saturday Evening Post, 1921. Reynolda House exhibition, 2019.
1922: Couple on a Boat
Arrow Collar ad. Another favorite of mine – for quite a while, I used this as my computer’s desktop image.
J.C. Leyendecker, Couple on a Boat, 1922. Reynolda House exhibition, 2019.
One more post is coming in this Leyendecker series.
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For more posts on museums and exhibitions, click the Museums tag.
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