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Good copy involves digging for facts before a word is written, not whirling around to a typewriter keyboard, and starting to bang out words. —Schwab, How to Write a Good Advertisement…
Advertising is the life of trade. —Calvin Coolidge Advertising is “the lubricant for the free-enterprise system.” —Leo-Arthur Kelmenson (1976) Advertising is the poetry of Capitalism. —Michael Maynard, Chair of the Department of…
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