On Copywriters (Great Quotes on Advertising, 2)

Good copy involves digging for facts before a word is written, not whirling around to a typewriter keyboard, and starting to bang out words. —Schwab, How to Write a Good Advertisement…

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Perfect Hooks

"Never forget that if you don't hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one," said Arthur Brisbane to his reporters…

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