On Copywriters (Great Quotes on Advertising, 2)
Good copy involves digging for facts before a word is written, not whirling around to a typewriter keyboard, and starting to bang out words. —Schwab, How to Write a Good Advertisement…
Good copy involves digging for facts before a word is written, not whirling around to a typewriter keyboard, and starting to bang out words. —Schwab, How to Write a Good Advertisement…
Advertising is the life of trade. —Calvin Coolidge Advertising is “the lubricant for the free-enterprise system.” —Leo-Arthur Kelmenson (1976) Advertising is the poetry of Capitalism. —Michael Maynard, Chair of the Department of…
You could pass the small bronze Stead Memorial without noticing it, but the man it commemorates was much more aggressive about getting attention. Stead on the glories of the future ...…
"Never forget that if you don't hit a newspaper reader between the eyes with your first sentence, there is no need of writing a second one," said Arthur Brisbane to his reporters…
Because many people dream of coming to New York, and because I'm never sorry to come back home: a list of favorite references on New York City's history and sights.…
The title of this post comes from "Silver Ships," whose author, Mildred Plew Meigs, lived 1892-1944. Since the copyright status isn't clear, I won't paste the poem here: instead, I'm sending…
"The Sea Gypsy" - Richard Hovey (1864-1900) I am fevered with the sunset, I am fretful with the bay, For the wander-thirst is on me And my soul is in…
This view of Scranton, Pennsylvania, shows the new roundhouse of the Delaware, Lackawanna, and Western Railroad. The painting was commissioned by the president of the railroad ca. 1856. I love the way the train…
Manchester's A World Lit Only by Fire is brilliant, gripping, and startlingly vivid view of the late Middle Ages and Renaissance that uses Magellan's circumnavigation of the globe as a a hook.…
If you know me from Facebook or ForgottenDelights.com, or have read my books or heard me lecture, you have a good idea of the type of art I like. This blog is…